This baby started with another baby. Back in (state month) 2017, I was in search of a meaningful token of thanks for a baby shower. The non-negotiables were: personalized, useful, and budget-friendly. Viola! The birth of our first product: Lavender Linen Spray. It came in classy personalized bottle sprays. Given to Benito’s godparents, relatives, and friends, the good comments kept pouring in; asking if they could still get a hold of a couple more bottles. I used this motivation to think big and pursue my passion for everything personalized.

The following year, I was able to convince my brother to collaborate with me on this passion project. KJ was in charge of creatives and design while I was responsible for product and business development. I enrolled myself in a perfume-making class to further acquire the technical know-how. This opened more opportunities for us. Apart from linen sprays, we had more products to offer such as hand sanitizers, colognes, hand soaps, and reed diffusers. We tested the waters by joining Facebook Buy and Sell Communities and it was a hit! By December 2018, we were now known as EtiquettaPh.

EtiquettaPh catered to celebrations and seasonal festivities. We created a buzz among friends and online communities. What started as a passion project slowly turned into a full scale online business when the demand grew because of the COVID-19 pandemic. To date, we are officially DTI and BIR registered.

– Ria & KJ

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